Creative Assets Manager

Website Baltimore Children & Youth Fund

Not for Profit for the success of Baltimore City children

Title: Creative Assets Manager (Graphic Designer)

Location: Baltimore, MD – Hybrid Work Environment

Salary: $76,000- $82,000

Reports to: Director of Strategic Initiatives and Planning


Baltimore Focus: Baltimore Children & Youth Fund (BCYF) is a Baltimore-centric and focused organization. BCYF has hiring requirements from the City of Baltimore to make best efforts to hire Baltimore residents first. Although the City allows consideration of qualified applicants residing outside of Baltimore, BCYF is committed to hiring the best people for the roles who know Baltimore, and the community, grassroots organizations, and ecosystem it is committed to serve. All positions will be posted with the Mayor’s Office of Employment Development in accordance with the Local Hiring Law.



All exempt hires are subject to annual financial disclosure requirements to the City of Baltimore Ethics Board. Cut and paste the financial disclosure requirements link to view


BCYF is committed to ensure that our children and youth are healthy, ready to succeed in school, and live in stable, safe, and supportive families and communities. We do more than grantmaking, we collaborate with grassroots organizations and community leaders to create new opportunities for the city’s young people to learn, thrive and succeed. BCYF awards grants to organizations that provide programs to thousands of Baltimore’s young people — from academic support and science exploration to dance and photography. BCYF is committed to authentic community engagement, and our strategy and grant decisions are shaped and led by Baltimore community members and youth leaders. Our core values of Racial Equity, Intergenerational Leadership, Community Ownership, and Collective Decision-Making direct our partnerships with organizations that share our Black liberation worldview. Through our strategic investments, we strive to resource a future where children and youth throughout the city enjoy access to high-caliber enrichment and learning opportunities, and children and youth programs have the resources they need to equitably serve all our young people.

Click here to learn more about our story and our guiding values and principles.


This is a full-time position with full benefits, including health insurance, dental and vision insurance, paid time off, paid parental leave, paid holidays, internet allowance, paid mileage for local travel, and support for professional development opportunities.

BCYF provides a hybrid working environment that gives staff the flexibility to work remotely when not required for in-person meetings or tasks.

BCYF has a COVID-19 vaccination policy that requires employees to be vaccinated as a condition of employment unless they have a medical or religious exemption. If offered the position, you will be required to provide evidence that you are fully vaccinated.


About the Role – BCYF, Inc. seeks to hire a creative and visionary media creator to develop content for BCYF and with and for partner organizations, in order to amplify the stories about the great work being led by and for youth in Baltimore. Working on the Communications team, the Creative Assets Manager will be responsible for designing graphics and other media assets in alignment with BCYF’s communications strategy plan in order to increase brand awareness, increase audience and stakeholder engagement, and enhance reach.


They will demonstrate a background of consistently generating content that reaches a variety of audience members, with deep experience and knowledge about Baltimore’s community. They will continue the work established by Baltimore Children and Youth Fund stakeholders and advocates, in order to strengthen the brand identity of the organization for better awareness in Baltimore and its surrounding communities.


Experience in generating content for Accessibility is a requirement. A bold vision and a passion for authentic storytelling will be key attributes in the successful execution of this role.


Essential Functions:

Develop Visual Identity

●      Work with the Communications Team to strengthen and extend the visual identity of BCYF.

●      Lead and generate all visual and design elements for BCYF.

Design: Visual, Social Media and Website Assets

●      Prepare drafted social media assets, including photos, videos, and flyers, for team review and distribution.

●      Coordinate the production of video and audio recordings of BCYF key stakeholders.

Design: Data Visualizations, Presentations and Reports

●      Develop core marketing and reporting products including data visualizations, infographics, and annual reports.

●      Develop illustrations for evergreen usage across platforms, include devising templates.

Support grantee learning and capacity

●      Co-develop, at minimum, two tutorials a year to nonprofit organizations on how to use graphic media tools for effective use (such as Canva) in order to build organizational capacities.

●      Ensure media assets (internally and externally) are accessible for those that have disabilities or identify as being differently abled. This includes, but is not limited to: alt-text inclusion, Braille materials, closed captioning for videos, large print items, color correction for graphics, etc.


BCYF Core Competencies in action

Steward resources

●      Manage marketing projects and ensure activities are conducted efficiently and within budget.

●      Manage relationships with marketing-related vendors or consultants

Data Informed Action

●      Monitor and compare  the online media for Baltimore QCAs, local and national peers, and grantee

●      Track engagement across various platforms and make data-driven decisions

●      Prepare drafted social media assets, including photos, videos, and flyers, for team review and distribution.


About the Candidate – This is an extraordinary opportunity for a graphic designer to build upon and expand the creative identity of BCYF in partnership with executive leadership and stakeholders internal and external to the organization.

*While no candidate will possess every quality, the successful candidate will possess many of the following experience and attributes. (Preference will be given to candidates with a proven track record of scaling a start-up nonprofit or philanthropic organization.) Even if you aren’t sure but are excited about the position, we encourage you to apply!



●      Minimum of 5 years of professional experience in graphic design and social media engagement.

●      Proven experience in managing complex, multi-faceted programs in a dynamic operating environment.

●      Excellent planning, prioritization, and problem-solving skills; detail-oriented and able to adapt/adjust priorities and timelines based on changing operating environment.

●      Comfortable with digital-based work, especially digital project management, collaboration tools, and video conferencing.

●      Competency and experience in the use of relevant software packages (Mail Chimp, WordPress, Word, Excel, PowerPoint, etc.) as well as comfort with quickly learning and utilizing multiple software and online programs (e.g., Salesforce, Buffer, Smartsheets, Canva, Zoom Google Drive, Dropbox, Grammerly).

●      Experienced in and passionate about ensuring items produced are accessible to people with various ranges of abilities.


Equal Opportunity

BCYF is a 501c3 organization. We are firmly committed to complying with all federal, state, and local equal opportunity (“EEO”) laws. BCYF strictly prohibits discrimination against any employee or applicant for employment because of the individual’s race, color, sex, religion, national origin, age, sexual orientation, height or weight, disability, gender identity or expression, medical condition, including acquired immune deficiency syndrome (AIDS) or AIDS-related conditions, marital status, partnership status, genetic predisposition or carrier status, military status, arrest record and any other characteristic protected by law. Accommodations will be made so that qualified disabled applicants may participate in the application process. Please advise in writing of special needs at the time of application. While performing the responsibilities of the job, Reasonable accommodations will be made to enable people with disabilities to perform the essential functions of the job.

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