Positioning your brand for story publication
To gain media attention, you must “serve” rather than “sell” by providing journalists, publishers, and editors with a timely, relevant, concise, unique, and high-value story angle. Research the right people, craft a compelling pitch, build relationships and credibility with a professional portfolio or media Kit, and master the follow-up. In this panel, participants will learn best practices from experienced marketing and public relations experts, including the University of Maryland Associate Director of Communications and a City Lifestyle Magazine Director of Photography.
To gain media attention, you must “serve” rather than “sell” by providing journalists, publishers, and editors with a timely, relevant, concise, unique, and high-value story angle. Research the right people, craft a compelling pitch, build relationships and credibility with a professional portfolio or media Kit, and master the follow-up. In this panel, participants will learn best practices from experienced marketing and public relations experts, including the University of Maryland Associate Director of Communications and a City Lifestyle Magazine Director of Photography.Dr. Ceylon Mitchell II
Dr. Ceylon Mitchell II is a flutist, educator, and media entrepreneur on a mission to celebrate marginalized voices in the arts. With a Doctor of Musical Arts degree from the University of Maryland School of Music, he serves as a flute professor at Bowie State University and the woodwinds department chair at Levine Music. As the CEO with M3 Mitchell Media & Marketing, Ceylon empowers government agencies, non-profits, entrepreneurs, start-ups, and beyond for success in our 21st-century landscape with digital media production and marketing consulting. With the City Lifestyle national publication, he serves as the Director of Photography & Community Engagement with Potomac Lifestyle magazine, managing visual storytelling, event planning, and community relationships.
Allison Eatough
Allison Eatough is the associate director of communications for the University of Maryland. A proud alum, she began her career as a newspaper reporter in Maryland and North Carolina before transitioning to media relations at an Anne Arundel County hospital. In 2022, she returned to College Park, where she works with campus partners and the media to highlight the achievements of students, staff and faculty.